Zurich, May 22 - 25, 2025

Discover Stoke

MTB Gravel & Road

Discover Swiss technology paired with sporty design and plenty of bike expertise. The OCHSNER SPORT Brand STOKE offers you all this and will make your bike heart beat faster.

Anyone who travels by bike - whether on the way to work through the city, on a relaxed weekend tour or over rough and smooth off-road terrain - knows that it all depends on the equipment. Every detail has to be right. This is exactly where STOKE comes in - the own brand of OCHSNER SPORT, the largest sports retailer in Switzerland. Developed by people who are passionate about cycling themselves, STOKE combines functionality, style and quality with a keen sense of the needs of modern cyclists.

Thanks to close collaboration with bike experts in the stores and in-house product development that knows the pulse of the scene, STOKE creates solutions that impress both in everyday life and on the trail. Whether urban commuters or off-road enthusiasts: the brand delivers reliable products for every terrain and every weather condition - always with the aim of taking riding enjoyment, comfort and safety to a new level.

The STOKE range is versatile: from manoeuvrable gravel bikes to powerful e-bikes and stylish city bikes - everyone will find the right model for their personal requirements. Anyone looking for functional clothing will also find what they are looking for: Lightweight, breathable fabrics, clever details such as ventilation, generous pockets or integrated reflectors ensure comfort and visibility - even on longer tours or in bad weather.

During Cycle Week, STOKE can be experienced up close: the entire range can be discovered and tried out in the OCHSNER SPORT Cube on Europaplatz or directly in the OCHSNER SPORT Store on Europaallee. Whether for the next bikepacking tour or the daily after-work ride - STOKE offers the right equipment you can rely on.

And best of all: during Cycle Week, OCHSNER SPORT CLUB members and new members benefit from a 20% discount on labelled bike items.

Share this article

Safe on the road: blind spots and visibility
At the Zurich City Police stand, visitors can experience the dangers of blind spots at first hand - and receive important tips on visibility in road traffic.
City & Mobility
TSG x Siech Cycles Kids Parcours
Balance bike fun for the little ones
Kids & Family
Place: Festival - Europaallee
Experience the next level of AureusDrive at K25!
Are you ready? Then come to Cycle Week and visit our stand at K25! We bring you the combination of quality, speed, power and unbeatable value for money.
City & Mobility
‘Velööle in Bärn’? Come round and we'll show you where!
Cycle Week in Zurich is all about cycling and Bern is getting in on the action! The top 10 routes around Bern will be presented. And a special highlight: customised screen-printed bike shirts will be created on site - live and unique.
City & Mobility Kids & Family
Bunnyhop Open
Public Contest
Dirt & BMX MTB Contests Public Challenges
Bike festival for the opening of the city tunnel
On Thursday, May 22, 2025, we will celebrate the opening of the city tunnel with a bike parade and a bike festival.
City & Mobility Kids & Family Public Challenges
Place: Festival - Europaallee

100,000 trees planted
We have done it! With your help, 100,000 trees put down new roots in the Climb or Trees Challenge this year. Thank you!
Public Challenges
Kio & Dandois smashing it - BMX Flatland Final 2024

23.08.2024
Expo in focus
Positive conclusion - what our visitors and exhibitors say about Cycle Week 2024