In the middle of Zurich, Switzerland's largest city, the CYCLE WEEK becomes the national bicycle festival. To kick off the cycling season, the CYCLE WEEK puts all facets of cycling in the spotlight for four days. The CYCLE WEEK leaves no facet of the cycling world out, shows new trends and developments, entertains, imparts knowledge and encourages people to cycle.
CYCLE WEEK covers all types and topics of cycling and addresses athletes, recreational cyclists, commuters, urban cyclists, mobility experts, opinion leaders and representatives of the cycling industry and bike tourism.

CYCLE WEEK FESTIVAL: Frequency and image transfer in the Europaallee
The CYCLE WEEK FESTIVAL in the Europaallee, right next to Zurich's main train station with a daily frequency of over 15,000 people, inspires new people as well as those interested in bicycles. The festival lives from the largest Swiss Velo-Expo, with mountain to city bikes as well as offers for everyday life, leisure and tourism, bike test opportunities, shows and music. The international BMX Flatland Contest, public viewings, Kidszone and many participatory activities inspire a broad target audience that likes to linger at food stands, in bars and cafes.

CYCLE WEEK CAMPUS: A paradise for interested people
The CYCLE WEEK CAMPUS in Brunau is located at the foot of Zurich's local mountain, the Uetliberg. Immediately surrounded by nature, with roads and trails, pumptrack and freestyle park, it is the ideal starting point for sportive cycling activities. The CYCLE WEEK CAMPUS is aimed at interested and active cyclists who want to test a new bike, improve their skills, try out new things and exchange ideas at the CYCLE WEEK.

CYCLE WEEK CHANNEL: haptic and digital
THE CYCLE WEEK arouses emotions on site and creates excitement on digital channels.  A professional team transfers to the digital space in live broadcasts and numerous social media clips. The focus is on personalities, MTB and mobility talks, presentations, challenges and contests.

We are convinced that the importance of the bicycle will increase even more in the future and that the bicycle can contribute significantly to increasing our quality of life - the CYCLE WEEK should reflect this development in an inspiring way.