CYCLE WEEK – THE NATIONAL BIKE FESTIVAL
CYCLE WEEK brings together mobility, leisure, tourism, sports, and bike culture, uniting people with a wide variety of interests related to cycling.
In 2027, CYCLE WEEK will take place in Zurich and Lausanne for the first time. This will create a national platform that transcends language and regional boundaries, offering additional reach and new target audiences for brands, exhibitors, and partners.
The venues are located right in the heart of the urban scene and reach both a cycling-enthusiastic audience and numerous passersby.
Exhibitors & Collab Partners
The exhibition spaces are reserved for companies and organizations in the cycling industry, tourism destinations, and cycling service providers.
As collaboration partners, companies and organizations both within and outside the cycling industry can get involved and work with CYCLE WEEK to implement customized activations.
CYCLE WEEK ZURICH
CYCLE WEEK Zurich brings together the Europaallee and Brunau locations. The focus is on the expo, bike tests, workshops, social rides, shows, and international contests.
Europaallee, located right next to the main train station, offers high visibility and reaches a wide audience. Brunau, at the foot of the Uetliberg, is the hub for athletic cycling activities, featuring test tracks, trails, a pump track, and riding technique classes.
CYCLE WEEK LAUSANNE
In 2027, CYCLE WEEK will celebrate its premiere in French-speaking Switzerland. The event zone in Ouchy, right on Lake Geneva, combines urban quality of life with a unique lakeside setting.
Expos, bike test rides, social rides, workshops, shows, and contests bring cycling to life for the French-speaking Swiss community. For brands and exhibitors, Lausanne offers direct access to an additional market and new target audiences in French-speaking Switzerland.
CYCLE WEEK Collaboration Partnership
CYCLE WEEK focuses on individualized collaboration partnerships rather than traditional sponsorship models.
Together, we develop customized activations and packages of measures that are tailored to our partners’ goals and create real added value for visitors.
