Stamping for trees
Cycle Week and Mastercard® support the fight to preserve natural resources - in cooperation with World Resources Institute and Conservation International*. From Thursday to Sunday Cycle Week and Mastercard offer with "Pedaling for Trees" various opportunities to plant 40'000 trees with moving commitment.
What better means of transport to travel to the national Velofestival than by bike? All those who make the journey to Zurich by bike will be rewarded. Participation is simple - the effect is great! Per pedaled kilometer a tree is planted.
So it works:
- Start fitness tracker app before departure (accepted are all kinds of apps that track routes eg. Strava or Komoot)
- Ride your bike to Europaallee in Zurich
- Check in the kilometers ridden at the Mastercard stand on Gustav-Gull-Platz: 1 km = 1 tree
- Receive a free drink and with a little luck win a unique experience!
Among all participants we will draw an exclusive "BERGAMONT HEADQUARTER Experience". The winner will travel to Hamburg with a companion and get a private tour of the BERGAMONT headquarters. Travel, hotel and other Priceless experiences included.
"Tree Record" - the extra challenge for high performers:in
Who collects the most miles on the way to Zurich and thus sets the "Tree Record"?
The winner including accompanying person will also be invited to the "BERGAMONT HEADQUARTER Experience" in Hamburg.
PEDALING FOR TREES
From Thursday to Sunday, Cycle Week and Mastercard offer you the opportunity to put your energy into our common goal by "Pedaling for Trees". Every kilometer you pedal will be converted into cash by Mastercard Foundation to fund consulting and reforestation!
1 kilometer = ten trees!
We've got the bike, you've got two legs; together we're doing something for the climate: "On your saddles, get set, go!"
May 11-14, 2023 at Gustval Gull Square in Europaallee.
Prizes
Priceless prizes will be raffled among all participants:
- 1x BERGAMONT Cargobike, specially designed for Mastercard and Cycle Week 2023.
- 3x 2 tickets Zurich Open Air Day Pass, on the day of your choice
In the tree sprint you can pedal a lot of trees. We are looking for the fastest legs, i.e. those of ambitious hobby cyclists, bike couriers and other intrepid people.
Location
Saturday, May 13, 2023, Mastercard Stage, Gustav-Gull-Platz
Times
Qualification: 18.00 to 19.00
Final: 19.15 to 19.45 (directly before the final of the world's best BMX flatland athletes)
Mode
Qualification: Time heats over 300m
Final: Head to Head Race over 300m
You enable to plant trees
Rank ladies & men: 1'000 trees each
Rank ladies & men: 600 trees each
Rank ladies & men: 400 trees each
Rank ladies & men's rooms: 200 trees each
In addition, attractive prizes await you
On Friday evening, eight celebrities will be wrestling for 4'400 trees in the Mastercard Tree Sprint. Two celebrities each compete against each other in a head-to-head race over 300 meters. The winner will plant 1'000 trees each.
time and place
Friday, 12. Mai 2023, 19.30 - 20h, Mastercard Stage, Gustav-Gull-Platz
Guests
Katrin Leumann, MTB WC Gold Relay and European Champion
Andrea Waldis, MTB Junior World Champion 2012
Annina Campell, presenter
Nathalie Schneitter, cycling chameleon and first E-MTB world champion in history
Nick Laederach, presenter Radio 24
Claudio Caluori, 7-time Swiss downhill champion, CEO Velosolutions and Pump for Peace
René Wildhaber, runner-up European downhill champion 99
Adrien Merkt, Veloblitz and Fixie "World Champion 19", organizer ZüriCrit and member LOK Cycling World Championship 2024
With your help, 40,000 new trees are taking root.
That's what we do: Cycle Week and Mastercard support the fight to conserve natural resources - in cooperation with World Resources Institute and Conservation International. These global environmental organizations implement projects on three continents, for example in Africa:
- Reforestation and natural improvement of depleted soils in the hills of Makuli-Nzaui, in southern Kenya;
- Promoting the national action plan against climate change with measures to sequester CO2 in forests and agroforestry landscapes;
- Strengthening local organizations in Kenya in their fight against erosion and forest loss.
Trees are an investment in our common future:
- Local reforestation activities get our support, and become part of a climate-smart future;
- Enhancement of forests and soils increases CO2 storage and serves to regulate water between rainy and dry seasons;
- Biodiversity, water quality and food production productivity are improved as a basis for a healthy population;
- By supporting existing local initiatives, we provide real help for self-help.
Partnerships using Africa as an example:
As part of the Priceless Planet* reforestation project, 1,200,000 trees are being planted in the Makuli-Nzaui region, Makueni County, Kenya. The initiative, which is part of the national action plan against climate change in Kenya, is being organized together with the local population, farmers' groups and relevant technical agencies. This requires training of local experts, tree nurseries for seedling production, advice to farmers on sustainable food production, and local value chains with market access. Project management in Kenya is carried out by the environmental organization World Resources Institute.
*The Priceless Planet Coalition is a partnership of Mastercard, World Resources Institute, Conservation International and other corporate partners.
