Zurich, May 11-14, 2023

CYCLE WEEK makes trees grow

Good for all of us, good for nature, good for the climate

Cycle Week and Mastercard support the fight to preserve natural resources - in cooperation with World Resources Institute and Conservation International*. From Thursday to Sunday, Cycle Week and Mastercard are offering various opportunities to plant 30'000 trees with "Pedaling for Trees" through moving engagement.

HOW YOU CAN PLANT TREES

PEDALING FOR TREES
From Thursday to Sunday, Cycle Week and Mastercard offer you the opportunity to put your energy into our common goal by "Pedaling for Trees". Every kilometer you pedal will be converted into cash by Mastercard Foundation to fund consulting and reforestation!
1 kilometer = ten trees!
We have the bike, you have two legs; together we do something for the climate: "On the saddles, ready, go!"

Time and place
Thursday, May 12 to Sunday, May 15, 2022, Mastercard Stage, Gustav-Gull-Platz
Thursday, 11 a.m. to 7 p.m.
Friday, 11 a.m. to 7 p.m.
Saturday, 11 a.m. to 6 p.m.
Sunday, 11 a.m. to 5 p.m.


Among all participants we raffle:
Ride Out Experience with BMC Ambassador Fabian Cancellara for one person
including train travel in 1st class (with bike transport), an overnight stay in the 4.5 star hotel "La Couronne" in Solothurn and dinner in the JRE restaurant "Zum alten Stephan".

Package "Valais alpin Bike" for two persons
3 nights including breakfast, Muntainbike guide, cable car ride and route planning

Zurich Open Air tickets for two persons
including hotel accommodation, food & beverage voucher and surprise on site

In addition, there are instant prizes to be won, such as high-quality bicycle multitools from "Swiss Tool" or first-class "Sigma" USB bicycle lights.
 

MASTERCARD TREE SPRINT WITH YOU
At the Saturday evening tree sprint you can pedal a lot of trees. We are looking for the fastest legs, i.e. those of ambitious hobby cyclists, bike couriers and other intrepid cyclists. Rika Brune (SRF) and our host Nick Laederach (Radio 24) will present the spectacle, which we will stream live on the Cycle Week Channel. 
Location
Saturday, May 14, 2022, Mastercard Stage, Gustav-Gull-Platz
Times
Qualification: 18:00 to 19:00
Final: 7:15 p.m. to 7:45 p.m. (directly before the final of the world's best BMX flatland athletes)
Mode
Qualification: Time heats over 300m
Final: Head to Head Race over 300m
Heat 1: First semifinal ladies 1. vs. 4.
Heat 2: First semifinal men 1. vs. 4.
Heat 3: Second semifinal ladies 2. vs. 3.
Heat 4: Second semi-final men's 2nd vs. 3rd.
Heat 5: Small final ladies: Race for rank three and four
Heat 6: Small final men: Race for range three and four
Race 7: Grand final ladies: Race for ranks one and two
Race 8: Grand final men: Race for the ranks one and two
You enable to plant trees
Rank ladies & men: 1'000 trees each
Rank ladies & men's rooms: 600 trees each
Rank ladies & gentlemen: 400 trees each
Rank ladies & gentlemen: 200 trees each
Each finalist will also compete for attractive prizes

MASTERCARD TREE SPRINT WITH CELEBRITIES

On Friday evening, eight personalities will pedal for 4'400 trees at the Mastercard Baumsprint. Rika Brune (SRF) and our host Nick Laederach (Radio 24) host the spectacle, which we stream live on the Cycle Week Channel. Two celebrities will compete against each other in a head to head race over 300 meters. The winner and the winner plant 1'000 trees each.

Participants
Adi Heidrich, Beachvolleyball
Leo Dillier, Beachvolleyball
Marco Büchel, Ski
Bruno Risi, Bahnrad
Sina Candrian, Snowboard
Gehrig Twins Caro und Anita, Enduro MTB
Petra Frieden-Henzi, Mountainbike

Time and place
Friday, May 13, 2022, 7:30 to 8 p.m., Mastercard Stage, Gustav Gull Square

The goal

With your help, 30,000 new trees are taking root.
That's what we do: Cycle Week and Mastercard support the fight to conserve natural resources - in cooperation with World Resources Institute and Conservation International. These global environmental organizations implement projects on three continents, for example in Africa:
- Reforestation and natural improvement of depleted soils in the hills of Makuli-Nzaui, in southern Kenya;
- Promoting the national action plan against climate change with measures to sequester CO2 in forests and agroforestry landscapes;
- Strengthening local organizations in Kenya in their fight against erosion and forest loss.
 

The result

Trees are an investment in our common future:
- Local reforestation activities get our support, and become part of a climate-smart future;
- Enhancement of forests and soils increases CO2 storage and serves to regulate water between rainy and dry seasons;
- Biodiversity, water quality and food production productivity are improved as a basis for a healthy population;
- By supporting existing local initiatives, we provide real help for self-help.


Partnerships using Africa as an example:
As part of the Priceless Planet* reforestation project, 1,200,000 trees are being planted in the Makuli-Nzaui region, Makueni County, Kenya. The initiative, which is part of the national action plan against climate change in Kenya, is being organized together with the local population, farmers' groups and relevant technical agencies. This requires training of local experts, tree nurseries for seedling production, advice to farmers on sustainable food production, and local value chains with market access. Project management in Kenya is carried out by the environmental organization World Resources Institute. 

*The Priceless Planet Coalition is a partnership of Mastercard, World Resources Institute, Conservation International and other corporate partners.
 

        

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